Speaking & My Work
Writing
Introducing the new Woo: A revitalized brand for a new commerce landscape
Announced and contextualized the complete Woo brand refresh, including new logo, color palette, and brand platform.
2025 Holiday Trends Survey: Stores are prioritizing the customer experience this Black Friday
Second annual BFCM trends report based on a comprehensive survey of merchants and agencies.
Website performance overtakes inventory management as top Black Friday strategy
Press release and analysis of the 2025 BFCM survey findings.
Podcasts & Talks
Webwinkel Vakdagen 2026 Keynote
“The global shopper has changed — has your strategy?”
DesignRush Podcast
Stripe Partner Fireside
Step Inside Woo Marketing
Post Status Cache Up Podcast
Behind the Cart: Universal Yums
WooSesh 2024
In the Press
“We’re seeing a tale of two Black Fridays emerge. Larger merchants are investing in performance optimization, sophisticated payment options, and long-term preparation strategies, while smaller businesses often focus on traditional approaches.”
WooCommerce BFCM Report, September 2025
“This research confirms what our merchant community is experiencing firsthand: consumers are taking longer, more complex paths to purchase because they’re being more intentional about every decision.”
Colorado Springs Gazette, September 2025
Mentorship
Named to the Top Product Marketing Mentor List (2022). Demand Generation AMA contributor on Sharebird, covering stakeholder management, team building, and demand gen strategy.